The American Music Tourism Act of 2025 directs the Assistant Secretary of Commerce for Travel and Tourism to promote domestic and international travel to music-related destinations and events in the U.S., and to report on these efforts biennially.
Marsha Blackburn
Senator
TN
The American Music Tourism Act of 2025 directs the Assistant Secretary of Commerce for Travel and Tourism to promote domestic and international travel to music-related destinations and events. This includes identifying and promoting locations and events significant to music tourism, supporting large meetings and exhibitions, and highlighting diverse destinations. The Act also mandates a biennial report on travel-related activities, findings, and challenges. "Music tourism" is defined as travel for music-related attractions, festivals, concerts, or events.
The "American Music Tourism Act of 2025" is basically a government initiative to get more people—both from the U.S. and abroad—traveling to check out America's music scene. Think music festivals, iconic venues, maybe even that famous recording studio in your state. The person in charge of this is the Assistant Secretary of Commerce for Travel and Tourism. Their job? Make the U.S. a top destination for music lovers worldwide.
This bill amends the existing "Visit America Act." The Assistant Secretary of Commerce for Travel and Tourism is now officially tasked with promoting music tourism. This means highlighting places like the Rock & Roll Hall of Fame, Austin's live music scene, or even smaller, culturally rich spots that host music events (SEC. 2). They're also supposed to make it easier for international visitors to come here for big conferences, sporting events, and, you guessed it, music festivals.
Starting one year after this bill becomes law, and every two years after that, the Assistant Secretary has to report back on their progress (SEC. 2). They'll need to share what they've done, what they've achieved, and any problems they've run into while trying to boost both domestic and international travel.
The bill defines "music tourism" pretty broadly (SEC. 2). It includes traveling to:
Music museums and studios
Concert venues
Music festivals
Live performances
Any "music-related special event"
Translation: If you're traveling specifically to see a concert, attend a music festival, or visit a place with musical significance, that's "music tourism" under this bill.
The main concern with this bill is the potential for funds to be disproportionately allocated. What is defined as "music"? Who gets to pick which music scenes are promoted? The broad definition of "music tourism" in the bill could have funds go to all kinds of events, and not necessarily the ones that need it most.