PolicyBrief
S. 195
119th CongressFeb 5th 2025
American Music Tourism Act of 2025
AWAITING SENATE

The American Music Tourism Act of 2025 directs the Assistant Secretary of Commerce for Travel and Tourism to promote domestic and international travel to music-related destinations and events in the U.S., and to report on these efforts biennially.

Marsha Blackburn
R

Marsha Blackburn

Senator

TN

LEGISLATION

American Music Tourism Act of 2025: Gov't Plan to Boost Travel to Music Hotspots

The "American Music Tourism Act of 2025" is basically a government initiative to get more people—both from the U.S. and abroad—traveling to check out America's music scene. Think music festivals, iconic venues, maybe even that famous recording studio in your state. The person in charge of this is the Assistant Secretary of Commerce for Travel and Tourism. Their job? Make the U.S. a top destination for music lovers worldwide.

Hitting the Right Notes: What the Bill Changes

This bill amends the existing "Visit America Act." The Assistant Secretary of Commerce for Travel and Tourism is now officially tasked with promoting music tourism. This means highlighting places like the Rock & Roll Hall of Fame, Austin's live music scene, or even smaller, culturally rich spots that host music events (SEC. 2). They're also supposed to make it easier for international visitors to come here for big conferences, sporting events, and, you guessed it, music festivals.

  • Real-World Example: Imagine a blues festival in a small Mississippi town. This bill could help that festival attract more international visitors, boosting the local economy.

The Beat Goes On: Reporting and Long-Term Goals

Starting one year after this bill becomes law, and every two years after that, the Assistant Secretary has to report back on their progress (SEC. 2). They'll need to share what they've done, what they've achieved, and any problems they've run into while trying to boost both domestic and international travel.

  • Heads Up: This reporting requirement is supposed to keep things transparent, but it could also become a bit of a paperwork hassle.

Defining the Groove: What Counts as "Music Tourism"?

The bill defines "music tourism" pretty broadly (SEC. 2). It includes traveling to:

  • Music museums and studios

  • Concert venues

  • Music festivals

  • Live performances

  • Any "music-related special event"

  • Translation: If you're traveling specifically to see a concert, attend a music festival, or visit a place with musical significance, that's "music tourism" under this bill.

Potential Setbacks: Where the Money Goes?

The main concern with this bill is the potential for funds to be disproportionately allocated. What is defined as "music"? Who gets to pick which music scenes are promoted? The broad definition of "music tourism" in the bill could have funds go to all kinds of events, and not necessarily the ones that need it most.