Congress Wants July 2025 Designated as 'American Grown Flower Month': What It Means for Your Next Bouquet

This resolution, supported by both the Senate and the House, officially designates July 2025 as "American Grown Flower and Foliage Month." Essentially, Congress is giving a big, official thumbs-up to American flower farmers. The goal isn’t to pass a new law or impose a tax, but rather to use the power of recognition to encourage everyone—from grocery stores to everyday shoppers—to prioritize flowers grown right here in the U.S. when buying their next centerpiece or gift.

Why the Government Is Talking About Roses

If you’re wondering why lawmakers are spending time on floral arrangements, it comes down to agriculture and the economy. The resolution points out that Americans spend over $59 billion annually on floral products, yet only about 20% of the flowers sold in the U.S. are actually grown domestically. That means a huge chunk of our flower budget is going overseas. By designating a national month, the resolution aims to boost awareness and shift consumer habits, channeling more of that $59 billion back to American farmers and small businesses. It’s a simple, non-regulatory way to highlight a domestic industry that often gets overshadowed.

The Certified American Grown Logo: Your Shopping Shortcut

The resolution specifically mentions the “Certified American Grown” logo, which was introduced back in July 2014. For the busy consumer, this logo is the key takeaway here. Think of it like the “Made in the USA” sticker, but just for flowers. If you’re at the supermarket or a local florist and you see that logo, you know you’re supporting a U.S. grower. The hope is that this designation in July 2025 will encourage more retailers to prominently feature these domestic flowers and make it easier for you to find them, especially since the resolution notes that many consumers want to support domestic products but simply don’t know where their flowers originate.

Real-World Impact: Who Benefits?

This resolution is primarily a win for U.S. flower and foliage growers, many of whom are small, family-run farms that struggle to compete with massive international imports. By increasing demand for their products, this designation could provide a much-needed economic lift, helping these farms stay in business and supporting local jobs in rural communities. For consumers, it means that buying flowers becomes a direct way to support American agriculture, similar to buying local produce at a farmers' market. While this is a non-binding resolution—meaning it doesn't force anyone to do anything—it serves as a strong signal to the floral industry that Congress values domestic supply, potentially leading to more investment and visibility for American-grown bouquets.