PolicyBrief
H.R. 4735
119th CongressJul 23rd 2025
Business of Insurance Regulatory Reform Act of 2025
IN COMMITTEE

This Act limits the Consumer Financial Protection Bureau's authority over entities already regulated by state insurance regulators concerning their insurance business activities.

Bryan Steil
R

Bryan Steil

Representative

WI-1

LEGISLATION

Proposed Bill Strips CFPB Oversight of Insurance, Shifting Consumer Protection Entirely to States

The Business of Insurance Regulatory Reform Act of 2025 is short, but its impact on consumer financial protection is huge. This bill essentially pulls the plug on the federal Consumer Financial Protection Bureau (CFPB) when it comes to overseeing companies that are already regulated by a state insurance department. If an insurance company is selling you a financial product or service—think life insurance, annuities, or even certain types of mortgage protection plans—and they are already under state watch, the CFPB has to back off. The bill explicitly states that the enforcement power of state insurance regulators should be “broadly supported and favored” over the CFPB’s authority in these areas (SEC. 2).

Who’s Driving the Regulatory Bus Now?

Currently, the CFPB acts as a powerful federal backstop, ensuring that big insurance companies follow federal consumer protection laws, especially when they cross over into banking or financial services. This bill changes that dynamic entirely. It’s a major shift of power, saying that when it comes to the “business of insurance,” the state regulator is the only one in the driver’s seat. For busy people, this means if you have an issue with an insurance company's financial product—say, a confusing fee structure on an annuity—your only recourse might be your state’s department of insurance, not the federal agency designed specifically to protect consumers from unfair financial practices.

The Consumer Protection Catch-22

This move removes a layer of protection that was put in place after the 2008 financial crisis. The argument for the bill is that it reduces regulatory overlap and supports state autonomy. But the practical reality is that consumer protections vary wildly from state to state. If you live in a state with strong, well-funded insurance regulators, you might be fine. But if your state regulator is less aggressive or lacks resources, this bill could leave you exposed. For example, a national insurance provider might be held accountable for the same unfair practice by the CFPB across all 50 states; under this new structure, they might only face enforcement in the few states that decide to act, creating an uneven playing field for consumers.

The Fine Print: Narrowing Federal Reach

The bill also mandates that the CFPB’s authority must be “interpreted very narrowly” even when trying to enforce specific federal consumer protection laws (like those related to fair lending or debt collection) against these state-regulated companies. This isn't just about insurance policies; it concerns the financial products and services these companies offer. By forcing a “narrow interpretation,” the bill makes it incredibly difficult for the CFPB to step in, even in cases of clear federal law violations, effectively giving state regulators the final say on federal consumer law enforcement in the insurance sector. This is a significant win for insurance companies seeking to minimize federal oversight and a potential loss for consumers relying on uniform, national protections.