PolicyBrief
H.R. 3107
119th CongressApr 30th 2025
SERVE Act
IN COMMITTEE

The SERVE Act aims to bolster military recruitment by improving recruiter access to schools, expanding JROTC programs, recognizing military-friendly schools, prioritizing applicants from those schools, establishing a National Week of Military Recruitment, and requiring related reports to Congress.

Jennifer Kiggans
R

Jennifer Kiggans

Representative

VA-2

LEGISLATION

SERVE Act Pushes Military Recruitment: Schools to Provide Student Grades, Gender, FAFSA Info

The proposed "Service Enlistment and Recruitment of Valuable Engagement Act," or SERVE Act, is on the table, and its main goal is to significantly ramp up military recruitment efforts. It plans to do this by mandating that high schools and colleges provide military recruiters with what Section 3 calls "meaningful access" to students—think at least four visits a year during peak times—and, more notably, requiring these institutions to hand over detailed student information. As outlined in Section 3, this includes academic grades, genders, and for college students, even access to lists of those who've filed a Free Application for Federal Student Aid (FAFSA). The bill's stated purpose in Section 2 is to tackle current recruitment challenges and foster a "renewed national call to service."

Your School, Their Recruiting Ground (And Your Data)

The SERVE Act, particularly in Section 3, wants to make schools and colleges prime spots for military recruiters. This "meaningful access" isn't just a casual drop-by; it means recruiters getting dedicated time, at least four times an academic year, during peak school hours, in high-traffic areas, and at school events. But it's the data-sharing mandates that are raising eyebrows. High schools would be required to provide military recruiters with student directory information, including academic grades and genders, no later than 60 days after the school year starts, and then update this information every 30 days. Colleges face similar requirements, plus they'd need to share lists of students who don't return after a semester (including reasons, if the school collects them) and give recruiters access to lists of students who have submitted a FAFSA, along with other required information. For parents and students, this means potentially sensitive academic and financial aid-seeking information could be regularly shared with military branches.

The 'HERO' Fast Track: A Boost for Some, A Hurdle for Others?

Beyond increased access and data, the SERVE Act introduces ways to incentivize schools and students towards military service. Section 5 proposes a two-year pilot program to designate high schools with military enlistment rates above their state average as "HERO schools." Building on this, Section 6 mandates a policy giving priority consideration for military service academy applications to students graduating from these HERO schools or any high school with enlistment rates exceeding the state average. To qualify for this priority, a high school must not only have a high enlistment rate but also demonstrate continuous support for military service through resources like recruiter access, JROTC programs, and military preparatory courses. While this could be a boon for students in military-friendly schools, it raises questions about fairness for equally qualified applicants from schools without such a focus or in areas with historically lower enlistment rates. Could this create a two-tiered system for highly competitive academy spots?

Expanding the Tent: JROTC and a National Recruitment Week

To further broaden the military's reach, the SERVE Act aims to make the Junior Reserve Officers Training Corps (JROTC) more accessible. Section 4 directs the Department of Defense to establish two JROTC affiliation types: "Host units" at schools with full programs, and "Cross-town" agreements allowing students from schools without a JROTC to participate in a host unit's program elsewhere in their district. This could open up JROTC's leadership and character development opportunities to more students. Additionally, Section 7 seeks to designate the first week of April as the "National Week of Military Recruitment," encouraging nationwide observance and activities. These measures clearly aim to embed military service awareness more deeply within communities and the educational system.

Keeping Tabs: What Congress Wants to Know

With these significant changes, Section 8 of the SERVE Act includes several reporting requirements to Congress. The Secretary of Defense will need to report on the new JROTC policy implementation, including the number and location of cross-town units and enrollment figures. After the two-year "HERO schools" pilot program concludes, another report will detail its impact on enlistment rates and school culture, with recommendations for the program's future. There will also be reports on how high schools are identified for the academy priority policy and an annual breakdown of how many applicants receive this priority and from where. While these reports are intended for oversight, it remains to be seen how effectively they will monitor and address potential concerns about student privacy, equitable access to opportunities, and the balance of educational priorities in schools.