The SERVE Act aims to boost military recruitment by increasing recruiter access to high schools, expanding JROTC opportunities, establishing a pilot program to recognize military-friendly schools, and granting priority consideration to applicants from high-performing enlistment schools.
Jennifer Kiggans
Representative
VA-2
The SERVE Act addresses the military's severe recruiting challenges by increasing recruiter access to high schools, formalizing JROTC partnership options, and establishing incentives for schools that promote military service. Key provisions mandate regular recruiter visits, allow students to join nearby JROTC programs, and create a pilot program to recognize "Military-Friendly schools." Furthermore, the bill grants priority consideration in service academy admissions to graduates from high schools with above-average enlistment rates.
The Service Enlistment and Recruitment of Valuable Engagement Act, or the SERVE Act, is a direct response to the military’s current recruiting slump. This bill is designed to significantly increase the military’s presence in high schools and give recruiters unprecedented access to student data, including academic records and financial aid information.
If you have a high schooler, get ready for more military recruiters on campus. The bill mandates that recruiters must now have “meaningful access” to high schools at least four times per school year, and these visits must happen during high-traffic times like lunch or between classes (SEC. 3). This moves beyond the old rule of just getting the same access as any other employer. Furthermore, high schools are now required to hand over student names, academic grades, and genders to recruiters. This increased, mandatory presence is clearly an effort to make military service a constant, visible option for students.
Here’s the provision that should make every parent and student pause: The SERVE Act opens up two new categories of student data for military recruiters (SEC. 3). First, they can get lists of students who were enrolled but aren't returning, along with the reason why they left, if the school collects it. More significantly, recruiters will now be granted access to lists of currently enrolled students who have submitted a Free Application for Federal Student Aid (FAFSA). Think about that: submitting a FAFSA is how families share sensitive financial information to qualify for college aid. Using FAFSA submission status to identify recruitment targets is a major shift, linking a confidential financial aid process directly to military recruitment efforts.
On the positive side, the bill makes JROTC more accessible. It formally establishes a “Cross-town” affiliation, meaning if your local high school doesn't have a JROTC program, students can now officially participate at a nearby school that does (SEC. 4). This is a practical fix that expands leadership opportunities for kids who want them.
However, the bill also introduces a new system of incentives that could change the landscape of college admissions. The Secretary of Defense will now designate “HERO schools” that meet high military enlistment benchmarks (SEC. 5). More critically, graduates from high schools with above-average enlistment rates will receive priority consideration when applying to military service academies like West Point or Annapolis (SEC. 6). This means that a student’s chance of getting into a Service Academy is now partly tied to their high school’s overall success in promoting military service, potentially disadvantaging highly qualified students whose schools prioritize other career paths or who are located in areas with lower recruitment rates.
If you have kids in high school, this bill means two things: First, expect a more aggressive and institutionalized military recruiting presence on campus. Second, be aware that submitting the FAFSA, a necessary step for financial aid, now makes a student’s information available to military recruiters. The SERVE Act is a comprehensive effort to solve a national security problem, but it does so by significantly altering the relationship between high schools, student data privacy, and military access, making the path to higher education and service more intertwined than ever before.