Brake for Kids Act Mandates National Ad Campaign on School Bus Passing Dangers

This bill, titled the "Brake for Kids Act of 2025," directs the Secretary of Transportation to launch a nationwide public safety campaign. Its single focus is educating drivers about the dangers of illegally passing stopped school buses, aiming to make the trip to and from school safer for kids.

Hitting the Airwaves for Safety

The legislation requires a multi-pronged media blitz funded through the Infrastructure Investment and Jobs Act. Think big: the campaign isn't just getting tucked away online. It mandates using major national broadcast TV spots, radio ads, social media pushes, and even "edge service advertising" – basically, ensuring wide visibility across different platforms. The goal is clear: get the message out everywhere to hammer home the risks and rules around stopped school buses.

What This Means on Your Commute

Essentially, you can expect to see and hear more reminders about school bus safety if this goes through. The core idea is that boosting awareness will change driver behavior, reducing those dangerous moments when cars illegally speed past buses while children are getting on or off. It's a straightforward attempt to use a large-scale messaging campaign, backed by existing infrastructure funds, to tackle a specific, critical safety issue on our roads.